Recognizing the sometimes subtle differences in customer needs.
Sam Sorbello and his wife, Rose, built their first cold storage building in 1964 to preserve the peaches their farm produced until later in the fall, when prices rose. Still, the building was empty not long after the harvest ended and would have remained so if Sam didn't find another use for it.
So he began storing butter and cheese for local farmers. In doing so he began the process of understanding the needs of paying customers with a wide variety of different products. That first facility chilled foods (and some furniture) to 36° F. Word, of course, spread and in 1973 he built a refrigerated warehouse for frozen foods. That one building has lead, through three generations, to expertise in many kinds of products in need of refrigerated storage.
The First Chilled Facility
Hill Creek Farms.